The Nash Rambler is a North American automobile that was produced by the Nash Motors division of Nash-Kelvinator Corporation from 1950 to 1954 in sedan, wagon and fixed-profile convertible body styles.
On May 1, 1954, Nash-Kelvinator merged with the Hudson Motor Car Company to form American Motors Corporation (AMC). The Nash Rambler was then built by AMC in Kenosha, Wisconsin until 1955.
The Nash Rambler established a new segment in the automobile market and is widely acknowledged to be the first successful modern American compact car.
The 1950–1955 Nash Rambler was the first model run for this automobile platform. Using the same tooling, AMC reintroduced an almost identical "new" 1958 Rambler American for a second model run. This was a rare feat of having two distinct and successful model runs, an almost unheard of phenomenon in automobile history.
Nash-Kelvinator's President George W. Mason saw that the company needed to compete more effectively and insisted a new car had to be different from the existing models in the market offered by the "Big Three" U.S. automakers. The Rambler was designed to be smaller than contemporary cars, yet still accommodate five passengers comfortably. Nash engineers had originally penned the styling during World War II.
The new model was the company's entry in the lower-price segment dominated by models from Chevrolet, Ford, and Plymouth. The Rambler was designed to be lighter and have smaller dimensions than the other popular cars. A strategy of efficiency, Nash could save on materials in its production while owners would have better fuel economy compared to the other cars of the era. The Nash Rambler rode on a 100 in (2,540 mm) wheelbase, and power came from Nash's proven 173 cu in (2.8 L) L-head (flathead) Straight-6 cylinder engine that produced 82 hp (61 kW; 82 hp).
Following the design of the larger "senior" Nash models, the compact Rambler's styling was rounded in form and also had an envelope body with fender skirts that also enclosed the front wheels. This design feature did not impair the car's cornering ability significantly.
The compact Rambler line was designed with several body styles, but the inaugural year was limited to a single model: a fully equipped 2-door fixed-profile convertible. The decision to bring the new car out first in a higher market segment with more standard features was a calculated risk by Mason. Foremost in this strategy was the need to give the new Rambler a positive public image. Mason knew the car would fail if seen by the public as a "cheap little car". This was confirmed in small car comparisons in the media that described the "well-equipped and stylish, the little Rambler is economical and easy to drive" with no "stripped-down" versions, but in only high end convertible, station wagon, or hardtop (no "B-pillar") body styles. He knew what Crosley was just finding out with its line of mini cars, and what the Henry J would teach Kaiser Motors; namely, that Americans would rather buy a nice used car than a new car that is perceived as inferior or substandard.
Like other fixed-profile convertibles,
but unlike traditional convertibles that used frame-free side windows, the Rambler retained the bodywork's doors and rear-side window frames. This metal structure served as the side guides or rails for the retractable waterproof canvas top. This design allowed Nash to utilize its unibody construction on its new compact. It made the body very rigid for an open-top car, without additional bracing. The convertible top was cable-driven and electrically operated. The design is similar to other fixed-profile convertibles including the 1936 Fiat 500 "Topolino", Nissan Figaro (1991), Citroën 2CV (1948–1990), Vespa 400 (1957) and the 1957 Fiat 500 (1957) as well as its 2007 Fiat 500 successor.
In developing this new car, Nash had originally planned to call it the Diplomat. This name would have rounded out the Nash family of cars; as for 1950, the 600 line was renamed the Statesman, and the Ambassador remained the flagship line. When it was learned that Dodge had already reserved the Diplomat name for a planned two-door hardtop body style, Nash delved into its own past, and resurrected the Rambler name from an 1897 prototype and its first production model, in 1902. Rambler was also one of the popular early American automobile brands.
Additional historical context of the Nash Rambler, along with the Nash-Healey and the Metropolitan, was that U.S. citizens were exposed to and gained experience with the smaller, more efficient compact and sporty European cars during the Second World War. Along with the styling cues of European designs, the car's input included the approach of more compact cars, which came from Nash-Kelvinator having a wide market overseas. This influence is seen directly in the Pininfarina designed models. AMC would later continue to import European design and styling flair for its products, such as the Hornet Sportabouts by Gucci, the Javelins by Pierre Cardin, and the Matador coupes by Oleg Cassini.
The Nash Rambler was introduced on April 13, 1950; in the middle of the model year. The new Rambler was available only as an upmarket two-door convertible — designated the "Landau". Without the weight of a roof, and with a low wind resistance body design for the time, the inline 6-cylinder engine could deliver solid performance and deliver fuel economy up to 30 mpg‑US (7.8 L/100 km; 36 mpg‑imp).
Several factors were incorporated into the compact Nash Rambler's marketing mix that included making the most from the limited steel supplies during the Korean War, as well as the automaker selecting a strategy for profit maximization from the new Rambler line. The new Nash Rambler came only in a convertible body, a style that had a higher price in the marketplace and incorporating more standard features that make the open top models suitable more for leisure-type use than ordinary transportation. With a base price of $1,808 (equivalent to approximately $18,828 in today's funds), the Nash Rambler was priced slightly lower than the base convertible models from its intended competition. To further increase the value to buyers, the Nash Rambler was well equipped compared to the competition and included numerous items as standard equipment such as whitewall tires, full wheel covers, electric clock, and even a pushbutton AM radio that were available at extra cost on all other cars at that time.
In summary, "it was a smartly styled small car. People also liked its low price and the money-saving economy of its peppy 6-cylinder engine." The abbreviated first year of production saw sales of 9,330 Nash Rambler convertibles.
In 1951, the Nash Rambler line was enlarged to include a two-door station wagon and a two-door pillarless hardtop — designated the Country Club. Both the hardtop and convertible models included additional safety features.
Two levels of trim were available: Custom and Super.
A car tested by the British magazine The Motor in 1951 had a top speed of 80.9 mph (130 km/h) and could accelerate from 0–60 mph (0–97 km/h) in 21.0 seconds. Fuel consumption of 25.2 mpg‑imp (11.2 L/100 km; 21.0 mpg‑US) was recorded. The test car cost $1,808 in the U.S., but British sales had not at the time started.
A 1951 Nash Rambler convertible was used by Tunku Abdul Rahman in Melaka in 1957 when as Federation of Malaya's first prime minister he declared the country free from British rule.
There were no major changes for the 1952 model year. Models included a new Deliveryman 2-door utility wagon for $1,892. The "Custom" models featured Nash's Weather Eye conditioning system and an AM radio as standard equipment. The new Greenbrier station wagons received upgraded trim with two-tone painted exteriors and they were priced at $2,119, the same as the Custom Landau Convertible model.
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