The Ford Festiva is a subcompact car that was marketed by Ford between 1986 and 2002. Festiva was sold in Japan, the Americas, and Australia. The name "Festiva" is derived from the Spanish word for "festive". It was not related to the similarly sized and named Ford Fiesta, and was not replaced by the Ford Ka, which is smaller.
Designed by Mazda using the DA platform and B series inline-four engines, the Festiva continued the trend of Fords built and designed by Mazda for the Asia-Pacific market such as the Laser and Telstar.
South Korean first generation sales began in 1987 under the name Kia Pride, assembled by Kia under license. Australasia and Europe received the first version between 1987 and 1991 as the "Mazda 121". After 1991, Australasian sales occurred under the "Ford Festiva" name, while European sales continued under the name "Kia Pride". Kia ended production of the Pride in 2000. This ongoing production has been in parallel to the second generation Festiva introduced in 1993, sold as the Ford Aspire in North America and Kia Avella in South Korea and other markets. Although these second generations models were withdrawn in 2000, a third generation was sold between 1996 and 2002 in Japan as a badge-engineered version of the Mazda Demio.
The first generation Ford Festiva was designed by Mazda in Japan at the request of parent company Ford. The Mazda-designed and built three-door hatchback was launched in Japan in February 1986 under the name "Ford Festiva", with the 1.1 and 1.3-liter engines. Festiva utilized the front-wheel drive layout, and its mechanicals consisted of rack and pinion steering, independent front suspension with struts, coil springs and sway bar, and a torsion beam rear suspension. The Festiva was facelifted in 1989, receiving a redesigned grille insert and tail lamp lenses. In Japan at launch, the Festiva three-door was offered in L, L Special, S, Ghia, and Canvas Top specification levels. Ford retailed the Japanese market Festiva via the Autorama dealership network. At the 1986 Tokyo Motor Show, the sporty GT and GT-X models were shown, with a unique twin-cam 1.3-liter engine (BJ). It has a special body kit and a prominent bonnet bulge, and went on sale on 1 December 1986. By then, the Festiva Cargo L (commercial version) had also been added to the lineup, in either a two- or a five-seat version.
In mid-1986, another Ford partner, Kia Motors in South Korea began production of the Festiva under license as the "Kia Pride". Starting from mid-1987 for the 1988 model year, Kia began exports to Canada under the "Ford Festiva" name, with United States sales commencing by the end of 1987. Ford offered a single 1.3-liter B3 four-cylinder engine and three trim levels: L, L Plus, and LX. The two base models featured a four-speed manual overdrive transmission, with the LX upgraded to a five-speed unit. A tachometer and tilt steering wheel also featured on the LX trim, as did alloy wheels, remote mirrors, cloth interior seating, and an AM/FM cassette radio. Ford released a minor facelift in North America for the 1990 model year. At the same time, the engine's fuel delivery system transitioned from carburetor to fuel injection, and transmission choices were revised with a standard five-speed manual transmission and optional three-speed automatic. Ford also replaced the manual front seat belts with motorized versions, and fitted manual rear seat belts as standard. For the 1991 model year, the L Plus and LX models were combined into a single GL trim. Optional power steering was deleted for 1992, and the GL gained alloy wheels and the availability of a "sport" package. The final 1993 model year brought no changes. Over the life of the Festiva in the United States, Kia exported roughly 350,000 units. The agreement with Ford materialized in accordance with Kia's strategy implemented in the mid-1980s to progressively fill the void at the low-cost end of the market slowly being abdicated by the Japanese brands pursuing more expensive models with higher profit margins. Compared to rival automakers in Japan, and also Europe and North America, Kia's main competitive advantage was its lower-paid South Korean workforce—which translated into lower-priced cars.
Mazda began producing the Festiva as the "Mazda 121" for Australia and Europe in 1987, but this model was never retailed in Japan. The 121 ended production in 1990, and was officially discontinued by Mazda Australia in February 1991. From October 1991, Ford Australia began importing the car as the "Ford Festiva" from Kia's South Korean production facility. Where the Mazda was sold as a three-door hatchback, the Ford was sold initially as a five-door only. From January 1993, a Festiva three-door, badged "Festiva Trio" was launched in Australia. Both versions were powered by the overhead camshaft carbureted 1.3-liter B3 engine with the five-speed manual transmission; a three-speed automatic was optional for the five-door. Standard equipment in Australia included an AM/FM radio, tachometer, intermittent windscreen wipers, remote releases for the rear door and fuel tank filler door, with air-conditioning available as an option. Ford discontinued the Festiva in the Australian market in March 1994.
Ford Australia's action was paralleled in Europe where Kia started exporting three- and five-door hatchback, four-door sedan, and five-door wagon variants of the Kia Pride in 1991 under their own name. These additional sedan and five-door hatchback body variants were also imported from South Korea to Japan in left-hand drive form (Japan officially being a right-hand drive market) as the "Ford Festiva 5" (from May 1991) and "Festiva β", respectively.
In Taiwan, it was assembled using complete knock-down kits from 1989 via the local joint venture Ford Lio Ho.
The 2008 edition of Monash University's Used Car Safety Ratings (UCSR), found that the first generation Festiva provides a "worse than average" (two out of five stars) level of safety in the event of an accident, in a comparison to other "light cars". The safety rating was not calculated solely on the basis of the protection of the vehicle's occupants, with protection for "cyclists, pedestrians and drivers of other vehicles" included to give a "better guide to the total community impact of vehicle safety."
Mazda began selling the 121 as a single three-door hatchback body variant in 1987 to sit below the larger 323 model. Despite being manufactured there, the 121 was not sold in Japan under the "Mazda" brand. Australian specification 121s were fitted with the 1.3-liter B3 engine, mated to a five-speed manual transmission. European markets also received the 55 PS (40 kW) 1.1-liter B1 engine with a four-speed manual transmission.
The 121 was sold in Australia from March 1987. It featured a sliding rear bench seat, which increased cargo space by as much as 180 millimeters (7.1 in). Levels of trim in Australia comprised the base-line Deluxe, the Super Deluxe, and the Fun Top (based on the Super Deluxe), featuring a large electric sliding canvas sunroof. From October 1988, the Super Deluxe was discontinued and replaced by the Shades trim. The European premiere for the 121 was at the Geneva Auto Salon in March 1988. The 1.1-liter version was added in July 1989. Trim levels were L and LX, with an SR version also available in the UK.
Mazda issued an update for the 121 (released in October 1989 for the Australian market) with a new grille insert, body-hued exterior trim, redesigned instrumentation and interior seats and trim. The Mazda variant was discontinued in 1991, being replaced by a new generation Mazda 121, based on the Japanese market Autozam Revue.
The Kia Pride badged version of the Festiva was manufactured in South Korea by Kia Motors from March 1987 to January 2000. Prior to its South Korean market release, exports as the Festiva had begun in December 1986 to Japan and the United States. The Pride was sold in four-door sedan form (in LX, GTX, and β trim levels), as well as three- and five-door hatchback forms (the CD-5) and five-door wagon body styles. The original Pride was only available as a three-door hatchback, while the five-door was added in June 1988. The four-door sedan model, the Pride Beta, arrived in November 1990, and the range was completed by the three-door van and five-door wagon in February 1992. In November 1993 the Pride received a minor facelift and production was also moved to Kia's Asia Motors subsidiary's Gwangju plant as Kia focused on the new Avella (Ford Aspire/WB Festiva). Until the Mazda 121 was replaced in late 1990, Kia-badged cars were only exported to certain tertiary markets. The Pride was replaced in 2000 by the Rio.
The Pride launched in the United Kingdom in June 1991, fitted with both the 1.1- B1 and 1.3-liter B3 engines. The 1.1 was only available as a three-door in the basic L trim (whitewall tyres were a commonplace feature on them). There was also a panel van two-seater version in the UK and some other markets. Fuel injection appeared on the 1.3-liter-engined models in November 1994, referred to as the "1.3i". At this time, the 1.1-liter version was deleted. December 1995 saw the Start 1.3i three-door replace the L, but from June 1999, the entry-level three-door was again renamed S with the higher-level three- and five-doors known as the SX. Production ended during 2000.
SAIPA has built the Kia Pride in Iran under license since 1993 and using up to 85 percent local parts as the SAIPA Pride from 2001 to 2005. Since 2003, SAIPA has produced a new five-door liftback model based on the Pride called the SAIPA 141, while continuing to sell the Iranian version of the Pride under the names SAIPA Saba GLXi (four-door sedan), SAIPA Nasim Safari (five-door wagon) and SAIPA Nasim DMi (five-door hatchback). Compared to these versions, the SAIPA 141 features revised rear styling with a longer liftback tail, and different interior design. The SAIPA 141 is sold in Venezuela under name Turpial. Another variant, known as the SAIPA 132 began production in 2008 and differs from the Saba with its revised front and rear styling. The company introduced a coupe utility body style in 2008 under the name SAIPA Pick-Up, with a 500-kilogram (1,100 lb) payload. The platform/engine of the Kia Pride also formed the basis for the Iranian P.K (2000 to 2005) and New P.K (2005 to 2007) models, which utilize Renault 5 bodies. In Iran, the Pride continues to be the most common car with approximately 40 percent of vehicles in the country being a Pride-derived SAIPA.
Arab American Vehicles (AAV) manufactured the Pride in Cairo, Egypt, circa 1998.
Jiangsu Yueda Auto Works (later Yueda Kia Motors, currently Dongfeng Yueda Kia Motors) began assembly of the Pride in 1997. The sedan was called the Yueda Kia Pride YQZ6390, the hatchback either YQZ6370 or YQZ7141. Chinese production ended in December 2003.
The second model Ford Festiva was jointly developed between Kia and Ford, retaining most of the drivetrain of the previous model with a more rounded body style. This new Festiva was slightly longer, wider, more aerodynamic, and suspended by MacPherson struts in the front and a torsion beam axle in the rear. While it was sold in certain markets as a second generation Festiva, Ford renamed it the "Aspire" in North American markets, where the five-door model was offered for the first time. In South Korea, the car was badged "Kia Avella". The sedan version was mainly restricted to the South Korean market, although it was also available with Festiva badging in Taiwan.
Depending on the market, some retained the SOHC, throttle-body injected motor, while others received an engine with a DOHC cylinder head and MPI also designed by Mazda. These engines were:
Transmission options comprised a five-speed manual transmission, although all models could be optioned with a four-speed automatic. Australian and U.S. models were equipped with a three-speed automatic.
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